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Paperback Divided Spirits: Tequila, Mezcal, and the Politics of Production Volume 56 Book

ISBN: 0520281055

ISBN13: 9780520281059

Divided Spirits: Tequila, Mezcal, and the Politics of Production Volume 56

(Book #56 in the California Studies in Food and Culture Series)

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Format: Paperback

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Book Overview

Divided Spirits tells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on "alternative" markets to protect food cultures and rural livelihoods.

In recent years, as consumers increasingly demand to connect with the people and places that produce...

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