Diversity in European Marketing: Text and Cases

by Thomas Rudolph and Josep Franch

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This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

Format:Paperback

Language:English

ISBN:3834914207

ISBN13:9783834914200

Release Date:March 2012

Publisher:Gabler Verlag

Length:264 Pages

Weight:0.98 lbs.

Dimensions:0.6" x 6.7" x 9.6"

Related Subjects

Business Business & Investing Economics

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Diversity in European Marketing: Text and Cases

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