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Paperback Disruptive Business: Desire, Innovation and the Re-Design of Business Book
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ISBN: 1032838418

ISBN13: 9781032838410

Disruptive Business: Desire, Innovation and the Re-Design of Business

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Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requiring the shaping of new responses in business and the economy. Alexander Manu believes that organizations must treat innovation not as a process to be managed but as an outcome that changes people's lives. In Disruptive Business he explains how innovation is the moment when human behaviour is changed by...

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Format: Paperback

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Business Business & Investing Economics

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