Display of Power: How Fubu Changed a World of Fashion, Branding and Lifestyle

This book was brought to my attention via Shark Tank and Mr. Daymond John's appearance on the show. I really cant believe it took me two years to purchase this book! Beside being a Shark Player on the hit tv show Mr. Daymond John is busy running his empire but he takes the time to talk to people via Twitter and it like having a personal mentor. I think this book is a must have and it is not going to tell you how to duplicate his success but it will tell you how he went about it and what you should do and shouldn't do. The core of this book is how the Fubu's empire came about from birth to infancy and to being a global fashion player today. It is a very unique book worth adding to your collection if you are serious about becoming a 1099 filer as opposed to a W2. The book opens your eyes to opportunities in the business world and he strongly encourage you to pursue your passion.

This was the most inspirational books I have every read. It will change your life. It tells you how a young man from the ghetto of New York became one of the leading fashion forces in the nation. You will begin to think if Daymond John can do it, then so can I. He also includes so many nuggets of wisdom that you can't get from an MBA text book. A must read for all aspiring entrepreneurs!

This book was so interesting, I read it in one day. It was one of those things, where; I didn't want to put it down because I was afraid I was going to miss something. It is so exciting and exilerating, this book literally made me scream with exitement. Daymond John is so candid in this book he actually makes you believe you can do what he did. He makes you believe that it can be done...by simply telling you how he did it step by step, the failures as well as the successes. He is a winner in more ways than one and this book will open your eyes to who Daymond John really is and how FUBU changed the world of fashion, branding and lifestyle.

I read this book in two sittings, which in it's self should say, this is a good book. I also read the first ladies' "Mr. Stereotype" review and I had to retort. This book to me seems to me like an account in Mr. John's life up to a couple years ago. He did not come across and a street thug but more as a struggling black man working on making it in America (he worked at Red Lobster) . I think young lady missed the point, and in turn a lot the knowledge that was passed along in the book like about taking chances, running with new ideas and believing in yourself. The story that was told in this book needs to be heard. There are not to many positive words of encouragement addressed to the hip hop nation, and this is one of them. Young enterpuernuers across the world should tip their hat to this gentleman and persons like the young lady whom wrote the first review, should read the book again.

It is said that all markets are niches. Daymond John found a niche and has been able to really make it pay off. His niche is identified by the name of the company - FUBU - For Us By Us. Mr. John has been able to find a position in the high powered, fast moving world of the fashion industry. As a young black man in Queens, you would have thought that his chances of spending a life in prison were higher than runing a fashion empire - and they probably were. But through an understanding of power and the appearance of power he was able to move out of Queens, a long ways out. Two points about the book stand out to me. First was the number of ventures that he worked in while trying to find what fit. An MBA student studies case histories of businesses to (hopefully) help the student learn from others. Mr. day lived them instead. Some were marginally successful, some were less so. But from each he learned, and learned better than the MBA student could possibly learn. Second Mr. Day seemed to have from the beginning an innate understanding that displaying power, the appearance of power is what makes it work in his space. I was reminded of Arthur Miller 1949 play 'Death of a Salesman,' where the guy is out there 'riding a smile and a shoeshine.' Mr. Day's world is different, but perhaps in detail only.