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Hardcover Discrete Choice Theory of Product Differentiation Book
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ISBN: 026201128X

ISBN13: 9780262011280

Discrete Choice Theory of Product Differentiation

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This important study shows that an understanding of product differentiation is crucial to understanding how modern market economies function and that differentiated markets can be analyzed using discrete choice models of consumer behavior.

Product differentiation - in quality, packaging, design, color, and style - has an important impact on consumer choice. It also provides a rich source of data that has been largely unexplored because...

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Format: Hardcover

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