![Hardcover Direct Response Fund Raising: Mastering New Trends for Results (Afp/Wiley Fund Development Series) [With CDROM] Book](https://i.thriftbooks.com/api/imagehandler/m/CB625E6BD44B79F13477A9C0C4A01F2A5243953B.jpeg)
Direct Response Fund Raising: Mastering New Trends for Results (Afp/Wiley Fund Development Series) [With CDROM]
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Nonprofits can boost donor and membership response rates with these exciting examples and tips guaranteed to reinvigorate direct mail campaigns The success of a nonprofit direct mail program requires staying on top of recent trends in the field. These trends include appealing to aging baby boomers as well as tapping into powerful new databases, the Internet, CD-ROMs, diskettes, and videos. Dealing directly with new trends, this indispensable guide...
Format:Hardcover
Language:English
ISBN:0471380245
ISBN13:9780471380245
Release Date:January 2000
Publisher:Wiley
Length:216 Pages
Weight:0.70 lbs.
Dimensions:0.9" x 7.3" x 10.2"
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