Direct Marketing Success: What Works and Why
For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ''how'' and the... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0471513288
ISBN13:9780471513285
Release Date:November 1989
Publisher:Wiley
Length:248 Pages
Weight:0.74 lbs.
Dimensions:0.7" x 6.0" x 9.0"
Customer Reviews
2 ratings
First-time Direct Market Book
Published by Thriftbooks.com User , 16 years ago
The principles written in Direct Marketing Success are tried and true. This book should be in every direct marketer's library or close to his/her desk. The 40/40/20 rule is one that I learned about by reading this book and know it now to be absolutely true. I would have liked more specific detail on testing and obviously predates the Internet, so a new version is needed. If I could only keep 10 books, this book would be one of them.
Informative manual for expanding sales efforts
Published by Thriftbooks.com User , 28 years ago
I was looking for a manual or book to help me in preparing a mail offer to the public power market. Mr. Gosden's prose were very readable and very helpful. The only shortcoming of this book, that I have used for over six years, is that it is sometimes too broad in scope for my application. In general, it is an excellent 'how-to' for beginners. As an after thought; the author's name is Freeman Gosden,Jr., not Gosden Freeman
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