Digital Wine: How Qr Codes Facilitate New Markets for Small Wine Industries
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This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction...
Format:Paperback
Language:English
ISBN:981287058X
ISBN13:9789812870582
Release Date:May 2014
Publisher:Springer
Length:135 Pages
Weight:0.47 lbs.
Dimensions:0.3" x 6.1" x 9.2"
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