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Hardcover Digital Strategies in the Pharmaceutical Industry Book
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ISBN: 1403903794

ISBN13: 9781403903792

Digital Strategies in the Pharmaceutical Industry

by , ,
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This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

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Format: Hardcover

Condition: New

$60.03
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Business Business & Investing Economics Medical Medical Books

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