Digital Rush: Nine Internet Start-Ups in the Race for Dot.com Riches

After having so many friends make and lose millions, this was a particularly interesting story about the rags to riches to rags story of the Internet economy. I could also see this book being extremely interesting for entrepreneurs wanting to learn lessons from other Internet entrepreneurs who have been there and done that. All in all, this was a very enjoyable book that a lot of people will like and learn quite a bit from.

Having read countless books on ecommerce and digital businesses from unknown authors, I really enjoyed the stories and lessons from true entrepreneurs in the trenches. I highly recomment this book to anyone interested in the crazy ups and downs that the Internet economy had.

This book is actually very well written and I would highly recommend it. The disparaging comments below are from disgruntled employees at a company that did not make it into the book (and are now out of business)-pay them no mind. This is a great look at the Internet economy and is a must read for Internet entrepreneurs.

Digital Rush: Nine Internet Start-Ups in the Race For Dot-Com Riches provides the reader with an inside, backstage survey of ingenious and tenacious self-starters in some of today's fast-growing, ground-breaking Internet companies. Through lively profiles based on in-depth interviews, the authors provide revealing, personal perspectives on the key elements (technology, capital, talent, perseverance) that go into creating and running a successful e-business. The reader will come away with clear and invaluable advice about testing an idea before launching it; securing crucial capital and support at every stage; attracting, motivating, and keeping the right people; standing apart from competitors and delivering outstanding customer service; adding an e-component to a brick-and-mortar business; keeping on top of new technologies and anticipating future Internet trends. Digital Rush is "must" reading for any entrepreneur considering an e-commerce based venture.

Digital Rush provides practical advice on how to achieve online success based on the experiences of entrepreneurs who have succeeded in their various ventures. From starting out online to securing capital, expanding a retail brick and mortar store, and forecasting Internet trends, this packs in plenty of practical tips.