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Paperback Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO Book
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ISBN: 1951527925

ISBN13: 9781951527921

Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO

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Format: Paperback

Condition: New

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Book Overview

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.

Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms...

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Business Business & Investing Economics

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