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Hardcover Digital Marketing: Integrating Strategy, Sustainability, and Purpose Book
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ISBN: 1138497274

ISBN13: 9781138497276

Digital Marketing: Integrating Strategy, Sustainability, and Purpose

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Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.

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Format: Hardcover

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Business Business & Investing Computers Computers & Technology Economics

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