Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

by Ira Kaufman and Chris Horton

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Book Overview

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

Bringing...

Format:Paperback

Language:English

ISBN:0415716756

ISBN13:9780415716758

Release Date:November 2014

Publisher:Routledge

Length:354 Pages

Weight:1.84 lbs.

Dimensions:1.0" x 6.9" x 9.9"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

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