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Paperback Digital Marketing Foundations and Strategy Book
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ISBN: 0357720733

ISBN13: 9780357720738

Digital Marketing Foundations and Strategy

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Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital...

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Format: Paperback

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