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Paperback Digital Marketing: A Practical Approach Book
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ISBN: 0367706598

ISBN13: 9780367706593

Digital Marketing: A Practical Approach

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Format: Paperback

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Book Overview

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing.

As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will...

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Business Business & Investing Economics

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