Digital Innovations for Mass Communications: Engaging the User

by Paul Martin Lester and Robert E. Sheriff

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In every field of mass communications--advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting--professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination...

Format:Paperback

Language:English

ISBN:041566294X

ISBN13:9780415662949

Release Date:February 2014

Publisher:Routledge

Length:276 Pages

Weight:1.15 lbs.

Dimensions:0.6" x 7.1" x 9.9"

Related Subjects

Language Arts Social Science Social Sciences

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Digital Innovations for Mass Communications: Engaging the User

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