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Hardcover Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Digital Transformation Potential Book
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ISBN: 0986046280

ISBN13: 9780986046285

Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Digital Transformation Potential

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Format: Hardcover

Condition: Very Good

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Book Overview

This digital transformation playbook provides details and guidance on the tactics required to build a profitable X-as-a-Service business model, including:

Digital customer experience Data-driven sales Customer success at scale Digitally enabled partners Outcome-aligned pricing It's the pragmatist's guide to managing a technology-centric B2B company through its next five years of development.

Learn what a full digital transformation...

Related Subjects

Business Business & Investing Economics

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