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Hardcover Digital Dawn in Adland: Transforming Australian Agencies Book
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ISBN: 1138393886

ISBN13: 9781138393882

Digital Dawn in Adland: Transforming Australian Agencies

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Format: Hardcover

Condition: New

$180.00
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Book Overview

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital...

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