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Paperback Digital Analytics for Marketing Book
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ISBN: 1138190683

ISBN13: 9781138190689

Digital Analytics for Marketing

by , , , et al.
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Format: Paperback

Condition: Good

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Book Overview

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights...

Related Subjects

Business Business & Investing Economics

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