Die Wirkung Vergleichender Werbung [German]

by Carsten Rennhak

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Der Autor entwickelt einen auf die deutsche Rechtslage zugeschnittenen Modellansatz und berpr ft ihn mit Werbemitteln aus den Branchen Automobil und Telekommunikation. Sein Fazit: Vergleichende Werbung f hrt zu einer mehr kognitiven Verarbeitung der Werbeinhalte.

Format:Paperback

Language:German

ISBN:3824475065

ISBN13:9783824475063

Release Date:October 2001

Publisher:Deutscher Universitatsverlag

Length:307 Pages

Weight:0.86 lbs.

Dimensions:0.7" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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Die Wirkung Vergleichender Werbung [German]

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