Dictionary of Marketing and Advertising

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This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:047102502X

ISBN13:9780471025023

Release Date:March 1995

Publisher:Wiley

Length:384 Pages

Weight:1.10 lbs.

Dimensions:1.0" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Dictionary of Marketing and Advertising

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