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Hardcover Your Business strategy for the intangible future Book
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ISBN: 9526538706

ISBN13: 9789526538709

Your Business strategy for the intangible future

(Part of the Outlander Series)

by
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Format: Hardcover

Condition: New

$27.83
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Book Overview

Miikka Leinonen dives into the evolving business landscape where the intangible - data, AI, digital twins, emotions, creativity, knowledge, brand, and culture - increasingly dictates success over the tangible. Leinonen offers a theoretical framework and practical tools for navigating this shift, emphasizing the symbiosis between material and immaterial assets. This book is essential for leaders, consultants, and facilitators looking to innovate,...

Related Subjects

Business Business & Investing Economics

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