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Hardcover Your Business strategy for the intangible future Book
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ISBN: 9526538706

ISBN13: 9789526538709

Your Business strategy for the intangible future

(Part of the Outlander Series)

by
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Format: Hardcover

Condition: New

$28.66
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Book Overview

Miikka Leinonen dives into the evolving business landscape where the intangible - data, AI, digital twins, emotions, creativity, knowledge, brand, and culture - increasingly dictates success over the tangible. Leinonen offers a theoretical framework and practical tools for navigating this shift, emphasizing the symbiosis between material and immaterial assets. This book is essential for leaders, consultants, and facilitators looking to innovate,...

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