Essentials Developing New Products and Services and Operating Profitably
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This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.
Format:Paperback
Language:English
ISBN:0878912479
ISBN13:9780878912476
Release Date:June 2000
Publisher:Research & Education Association
Length:128 Pages
Weight:0.35 lbs.
Dimensions:0.3" x 6.7" x 8.2"
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