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Paperback Essentials Developing New Products and Services and Operating Profitably Book
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ISBN: 0878912479

ISBN13: 9780878912476

Essentials Developing New Products and Services and Operating Profitably

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This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

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Format: Paperback

Condition: Good

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