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Paperback Developing International Strategies: Going and Being International for Medium-Sized Companies Book
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ISBN: 3642445977

ISBN13: 9783642445972

Developing International Strategies: Going and Being International for Medium-Sized Companies

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Introduction.- Internationalization: Facts and Figures About Internationalization.- Drivers of Internationalization for Companies.- Strategic Planning in General and in the International Context: Strategic Planning in General.- Strategic Planning of a Domestic Company as the Starting Point for Going International.- Introduction to Strategic Planning in the International Context.- Strategies for Going International for New Markets: Evaluating New Markets.-...

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Format: Paperback

Condition: New

$89.95
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Business Business & Investing Economics

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