Developing, Implementing and Managing an Effective Marketing Plan

by Hal Goetsch

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The only way to ensure a marketing plan that brings the results you want is to build it around the needs of your customers. Hal Goetsch - marketer of diverse products and services in the consumer,... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0844233706

ISBN13:9780844233703

Release Date:November 1992

Publisher:American Marketing Association

Length:249 Pages

Weight:1.70 lbs.

Dimensions:9.6" x 7.5" x 0.9"

Related Subjects

Business Business & Investing Economics Management Management & Leadership Marketing Marketing & Sales

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Developing, Implementing and Managing an Effective Marketing Plan

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