Developing Business Strategies

This product was exactly what I ordered, it shipped in good time and arrived new just as the site said. It contains some interesting points about strategies in business and is relevant to a wide range of audiences. A quality read overall.

I enjoyed reading this book which I found to be fascinating and enlightening. The book describes strategy and its role in ensuring that organisations achieve their mission. It is a comprehensive book on various aspects of strategy including the need to focus on customer needs, environmental analysis, knowledge management, strategy formulation, strategic positioning, strategy implementation, forecasting technologies, alliances, creative thinking, design as strategy, downstream business models, global leadership, among other informative topics. The book is well written, well presented and easy to follow and understand. It is very practical and with many good examples and case studies. I would strongly recommend managers at all levels to read this interesting, practical and insightful book on strategy. The book is also useful and handy for strategy consultants and students doing an MBA or other postgraduate studies in business.

A "must have" for Management Consultants in Strategy. John Courtney Managing Director www.strategyconsultinglimited.co.uk

This book is one of the best for strategy framework and methodology formulation. It is also very useful for case interviews. I believe that every management consultant and related professionals should own a copy, and hope that it would be incorporated into the MBA curriculum of the top B-Schools for strategic management.

David Aaker's writing style, in addition to the content, is exceptional. I feel as if I am in one of his UC classes. This is the closest I will get to that. I live in Chicago!!