Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

by Sam Creek, J.J. Lovett, Margaret Brooks, et al.

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Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and shows you how to design and execute your company's strategy successfully.

Seminars, publications, market research, and customer care centers remain important tools in every B2B firm's toolbox for understanding, attracting,...

Format:Paperback

Language:English

ISBN:1430247134

ISBN13:9781430247135

Release Date:September 2013

Publisher:Apress

Length:187 Pages

Weight:0.67 lbs.

Dimensions:0.5" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

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