Designing Messages for Development Communication: An Audience Participation-Based Approach

(Part of the Communication and Human Values Series)

by Bella Mody

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Accessible and practical, Designing Messages for Development Communication takes the reader step by step through the process of designing audience-responsive messages in the Third World. Bella Mody takes the media producer through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. A discussion of the origins and nature of media use in national development over the last 30 years forms...

Format:Hardcover

Language:English

ISBN:0803991053

ISBN13:9780803991057

Release Date:January 1992

Publisher:Sage Publications Pvt. Ltd

Length:212 Pages

Weight:0.55 lbs.

Related Subjects

Business Business & Investing Social Science Social Sciences

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Designing Messages for Development Communication: An Audience Participation-Based Approach

(Part of the Communication and Human Values Series)

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