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Paperback Design for How People Think: Using Brain Science to Build Better Products Book
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ISBN: 1491985453

ISBN13: 9781491985458

Design for How People Think: Using Brain Science to Build Better Products

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Format: Paperback

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Book Overview

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular...

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Business Business & Investing Design Economics

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