Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
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Book Overview
Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt...
Format:Hardcover
Language:English
ISBN:1451671822
ISBN13:9781451671827
Release Date:February 2015
Publisher:Simon & Schuster
Length:256 Pages
Weight:0.95 lbs.
Dimensions:1.1" x 6.0" x 9.1"
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