Design Thinking: New Product Development Essentials from the Pdma

by Abbie Griffin, Serdar S. Durmusoglu, K. Scott Swan, et al.

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Develop a more systematic, human-centered, results-oriented thought process

Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking...

Format:Hardcover

Language:English

ISBN:1118971809

ISBN13:9781118971802

Release Date:November 2015

Publisher:Wiley-Blackwell

Length:464 Pages

Weight:0.05 lbs.

Dimensions:1.1" x 6.2" x 9.4"

Related Subjects

Business Business & Investing Economics Engineering Technology

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Design Thinking: New Product Development Essentials from the Pdma

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