Design Thinking for Strategic Innovation
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Book Overview
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate...
Format:Hardcover
Language:English
ISBN:1118620127
ISBN13:9781118620120
Release Date:August 2013
Publisher:Wiley
Length:224 Pages
Weight:1.54 lbs.
Dimensions:0.7" x 8.1" x 8.4"
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