Design Presentation: Techniques for Marketing and Project Proposals

"Everything you need to know to preduce a completely successful presentation for any design project is covered in this widely used and acclaimed book. From initial planning to actual presentations, marketing and advertising, and promotional campaigns, you will find detailed information that will give you the advantage in any project regardless of size, media or type.Packed with hundreds of photographs and drawings, this revised second edition includes for the first time information on using the computer to present 3-D and solid-modeled designs and achieve greater desing productivity. The author also discusses the increasing use of video cameras ... updated photographic techniques ... advances in video recording technology and scanners ... and much more! Plus, find over thirty pages of award-winning promotional materials that give you excellent ideas to put to use in your own work. You will learn the comparative benefits of diferent presentation techniques; how to use both print and projected media, including direct mail, flyers, brouchures, and board presentations; and, most importantly, how to avoid presentation disasters.All architects, engineers, interior designers, and other allied professionals who want to increase their business and enhance their reputations will find Design Presentation a wealth of pratical, easily appled information."