Design Management Case Studies
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Book Overview
Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation. The six case studies described are from large and small companies in the UK and overseas. They cover a diverse range of industrial contexts including architecture, consumer products and services, textiles and clothing. Each case study includes an audit procedure, the main research methods used and key findings,...
Format:Hardcover
Language:English
ISBN:041523378X
ISBN13:9780415233781
Release Date:October 2002
Publisher:Routledge
Length:250 Pages
Weight:1.26 lbs.
Dimensions:0.7" x 6.9" x 8.9"
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