Design Literacy: Understanding Graphic Design

This book isn't quite a history book, nor is it a book on design theory. While it has aspects of both, it's more like a series of case studies, in which almost 100 designers, magazines, posters, advertisements, icons, types... are analyzed and discussed and placed in a historical context. So if you're expecting a comprehensive book on design history, this is not for you. In no way does it feel complete for a design education. What it does is provide thoughtful pieces to consider, and a perspective on the usage of design, originality, trends, etc. The authors do have a point of view, but it doesn't ruin the book. To the contrary, it makes it even more interesting. Design isn't just art and technique It's grounded in economics, history, culture, and politics. Heller and Pomeroy contribute a useful set of essays to help the reader become more aware of these relations.

Design Literacy and Design Literacy (continued) is an excellent introduction to graphic design under the surface. I use Phil Meggs' history book for facts and these books for inspiration.

Good reading material particularly for serious graphic designers interested in expanding the role of graphic design in today's market place. Heller's accesible prose works for me again

Steven Heller's Design Literacy Continued is an ongoing survey of graphic design concepts, and examines how graphic design works and impacts the broader culture. Objects which serve as the focus on graphic design concepts and changes are grouped into collective themes and rang from Zap comics to art deco and typographic examples.

I attend a school with a lackluster offering in the area of graphic design history. This book closed many gaps in my seeming self-education. Every chapter was well thought out, well designed and an thoroughly enjoyable read. Kudos to the authors.