Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
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Book Overview
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail-- from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
Format:Hardcover
Language:English
ISBN:1118290313
ISBN13:9781118290316
Release Date:July 2012
Publisher:Wiley
Length:208 Pages
Weight:1.49 lbs.
Dimensions:0.8" x 8.4" x 8.4"
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