Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

by Roberto Verganti

No Customer Reviews

Select Format

Select Condition

Book Overview

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't...

Format:Hardcover

Language:English

ISBN:1422124827

ISBN13:9781422124826

Release Date:August 2009

Publisher:Harvard Business Review Press

Length:288 Pages

Weight:1.21 lbs.

Dimensions:1.0" x 6.2" x 9.3"

Related Subjects

Business Business & Investing Computer Technology Economics Engineering Industrial Industrial, Manufacturing & Operational Systems Management Management & Leadership Marketing

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us