Design Culture Design Culture Design Culture: An Anthology of Writing from the Aiga Journal of Graphic Desan Anthology of Writing from the Aiga Journa

Defending graphic design as a full fledged profession just got a little easier thanks to the continuing efforts of Steven Heller. An ambitious writer whose work is having a monumental effect on the formation of graphic design into a definable profession, Heller continues in this vain as editor of a broad collection of recent articles from the AIGA Journal.The selection of writings in Design Culture cuts a broad path , touching on corporate identity, design as culture and design education. If you are practicing graphic designer who is beginning to feel unsure about the direction your work is taking, take a break and read a few selections from this book - it will remind you of why you entered the profession in the first place. If you are an educator in the field of graphic design, Heller's compilation provides ample sources for use in spurring debate in the studio environment. And if you are a design student you must buy it! Failure to read this collection during your first year in school may permanently skew your view of the profession. Desktop publishing vs. graphic design - there is a difference and Design Culture will give you insight into what is it.