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Paperback Design-Centered Entrepreneurship Book
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ISBN: 113892055X

ISBN13: 9781138920552

Design-Centered Entrepreneurship

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Format: Paperback

Condition: New

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Book Overview

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.

Basadur and Goldsby present students with a creative and practical approach to problem finding,...

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Business Business & Investing Design Economics

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