Design by Thinking

Ken Cato is the premiere identity design firm/designer in Australia. His book proposes that contemporary graphic design identiy programs are not sufficient, so he created the term "broader visual language." This moniker states that an identity is not a single visual statement, but rather a kind of "gestalt" based on a number of elements that are visually related to one another.Although some graphic designers might still yearn for the simple conceptual and witty work produced by the likes of Pentagram, GeorgeTscherny, The Partners, et al., the book shows a number of colorful examples and case studies and the work is quite beautiful and refreshing.