Design and Marketing of New Products
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Book Overview
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0132015676
ISBN13:9780132015677
Release Date:May 1993
Publisher:Pearson
Length:736 Pages
Weight:2.24 lbs.
Dimensions:1.5" x 6.4" x 9.4"
Customer Reviews
2 ratings
Must read for marketing majors
Published by Thriftbooks.com User , 22 years ago
I found this book very helpful for the marketing tools discussed for designing and marketing new products. It covers most issues for the pre-introduction phase of the product life cycle. Consumer measurement techniques are quite elaborate and simplified.The only drawback is that the edition is old (1991) and hence misses out completely the high-tech products from the dot-com age. Can be used a good resource for most non-high tech products.
A good book
Published by Thriftbooks.com User , 23 years ago
Its really a good effort to cover the product management.
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