Desegregating the Dollar: African American Consumerism in the Twentieth Century

by Robert E. Weems Jr.

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Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly $500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-slavery America. Robert E. Weems, Jr., presents the first fully integrated history of black consumerism over the course of the last century.
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Format:Paperback

Language:English

ISBN:0814793274

ISBN13:9780814793275

Release Date:February 1998

Publisher:New York University Press

Length:206 Pages

Weight:0.70 lbs.

Dimensions:0.6" x 6.0" x 9.0"

Related Subjects

African-American Studies Business Business & Finance Business & Investing Commerce Economics History Modern (16th-21st Centuries) Politics & Social Sciences Popular Economics Social Science Social Sciences Specific Demographics Textbooks

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Desegregating the Dollar: African American Consumerism in the Twentieth Century

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