Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

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Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time,...

Format:Hardcover

Language:English

ISBN:0824895169

ISBN13:9780824895167

Release Date:December 2023

Publisher:University of Hawaii Press

Length:416 Pages

Weight:1.55 lbs.

Dimensions:1.2" x 6.1" x 9.1"

Related Subjects

Business Business & Investing History Social Science Social Sciences

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Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

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