Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan
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Book Overview
Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time,...
Format:Paperback
Language:English
ISBN:0824899148
ISBN13:9780824899141
Release Date:December 2024
Publisher:University of Hawaii Press
Length:416 Pages
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