WARNING: This book WILL make you more creative If you are totally cool with being average, and having sucky-ideas, then DO NOT read this book. We've all been lied to. So-called gurus and experts have repeatedly told us that ideas are a dime-a-dozen, and that only the execution of an idea matters. The truth is, executing on a bad idea will almost always guarantee a failed result. But here's the rub...most of us...