Deep Knowledge of B2B Relationships Within and Across Borders

by Arch G. Woodside

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Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary...

Format:Hardcover

Language:English

ISBN:1781908583

ISBN13:9781781908587

Release Date:July 2013

Publisher:Emerald Group Publishing

Length:380 Pages

Weight:1.58 lbs.

Dimensions:1.4" x 6.2" x 9.1"

Related Subjects

Business Business & Investing Economics

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Deep Knowledge of B2B Relationships Within and Across Borders

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