Decoding the Bs of Business, Selling to Executives: Plain Talk for Professionals
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Executives and professionals speak different languages, as disparate as Swahili and Greek. Agendas, vocabularies, and cultural conditioning destroy meaningful communication between them. This book exposes selling myths and profit-killing gaps between illusion and reality. Executives live in a different world from the rest of us. They think differently, act differently, and buy differently. For the professions-those in our culture who package and sell...
Format:Paperback
Language:English
ISBN:0962961027
ISBN13:9780962961021
Release Date:June 2006
Publisher:Vass Company
Length:210 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 5.2" x 8.0"
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