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Business & Investing Books > Industries & Professions Books
Hardcover Data Driven: Profiting from Your Most Important Business Asset Book
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ISBN: 1422119122

ISBN13: 9781422119129

Data Driven: Profiting from Your Most Important Business Asset

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Format: Hardcover

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Book Overview

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen...

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Business Business & Investing Economics

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