Data-Driven Personas
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Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in...
Format:Paperback
Language:English
ISBN:3031011031
ISBN13:9783031011030
Release Date:February 2021
Publisher:Springer
Length:317 Pages
Weight:1.32 lbs.
Dimensions:0.7" x 7.5" x 9.3"
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