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Paperback Data-Driven Personas Book

ISBN: 3031011031

ISBN13: 9783031011030

Data-Driven Personas

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in...

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Format: Paperback

Condition: New

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