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Hardcover Data-Driven Personas Book
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ISBN: 1636390706

ISBN13: 9781636390703

Data-Driven Personas

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This book traces the techniques that have enabled the development of data-driven personas and how they can be leveraged as tools for empathizing and understanding users.

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics...

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Format: Hardcover

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